Google Brings Its App Streaming Technology To Mobile Ads

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Last month, Google introduced a new way for web searchers to find the information they want – even when that content was locked inside a mobile application. The search engine would now return results for in-app content, and offer you the ability to “stream” the app from the web to your phone, if you didn’t already have it installed on your device.

Today, Google is expanding the capabilities of app streaming by allowing developers to take advantage of the technology for app install ads running on the AdMob network, which today reaches 650,000 applications. That means app publishers will be able to produce ads that are actually mini-versions of their mobile games themselves, up to 60 seconds in length... [leia mais]